Let's have a look at what are the categories Google suggestions belong to.

Categories & sub categories

The following are the categories I distributed the suggestions to, those are further

Online Shopping

The following are all the suggestions belonging to an online shop web site, that is a web that offers the chance to buy online whatever their business is.

• amazon
• apple
• argos
• amazon.com
• best buy
• bed bath and beyond
• ...

There's a nice Ajax-powered feature Google gives their search engine users, it's called search suggestion and it's available (correct me if I'm wrong here) either using the Google Toolbar for either Internet Explorer or Firefox. or visiting the relevant Google Suggest page on Google Labs.

Search smarter with instant suggestions
as you type in the search box

What it does is suggesting a term after you type a character in the search text input area, just one character is enough to activate this feature.

And the Google Suggestions are...

What exactly are the suggestions Google push you? Let's have a look in alphabetical order.

Google Suggestions for A

If you enter the a letter Google returns the following suggestions:

• amazon (489,000,000)
• argos (10.700,000)
• aol (136,000,000)
• autotrader (3,850,000)
• aol.com (41,600,000)
• apple (231,000,000)
• american airlines (32,900,000)
• amazon.com (210,000,000)
• auto trader (2,900,000)
• addicting games (1,800,000)

Yahoo has a page dedicated to Wii, the Nintendo video game console, which is quite cool since it's rich in web 2.0 content, user generated or not, and really looks like Yahoo is now a completely different experience. Like it's web 2.0 for them too. And that's the problem.

Brand without a clue

The Wii page on Yahoo is interesting as it's full of external, user generated content such as Flickr images, tags Wii-related from Del.icio.us and MyWeb, features stories, and useful links. The following is the Wii - Yahoo! Games page screen shot.

Now, this page is nice, it has enough web 2.0 features to make you reach the informations you were looking for, you can actually be part of the content as you as a user could be an active user of this very same page. The problems start if you look at the big Yahoo picture, it's web presence that is.

No matter how hard you try, if people start to use a term to indicate an action, a situation, a state of mind or whatever else by making use of a brand name, there's no way you can have that name back for your planned use only.

My Nokia mobile has a video game called *Canal Control*, nothing much to say about the game itself, the interesting thing is the game logo: a blue water drop that remembers me of the Drupal logo.

Who came first, the Canal Control or the Drupal CMS?