How many expectations can produce a new homepage? What if deepening in the site, from inner level 1, the layout is stuck to the previous one? How many people are working for a project as wide as the web site of the BBC? How many in the IA team? Is there an IA team or there are Information Architects deployed on different tasks or areas of the site?

The other major news site offering, almost pushing users to personalize the homepage is MSNBC. Trying to regain the lost terrain against Google (News and the personal homepage)? Will others follow this approach? And, again, how much this change the development process of this kind of web site? How deep the personalization goes, does it goes deep or get stuck to the home page?