From the Authors@Google series, mr. Avinash Kaushik on Web Analytics 2.0

Wednesday, September 19 2007

Excellent, and sometimes hilarious, episode of Authors@Google. This one features mr. Avinash Kaushik, of Occam's Razor fame, on Web Analytics 2.0

If you are wondering what Web Analytics 2.0 means, here there's Kaushik definition from his blog:

Web Analytics 2.0 is:

  1. the analysis of qualitative and quantitative data from your website and the competition
  2. to drive a continual improvement of the online experience that your customers, and potential customers have
  3. which translates into your desired outcomes.

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