Web Design Guru Jacob Nielsen interviewed on the Guardian Unlimited, spending some words on users attitudes on web browsing, his own attitude on what the web should look like, and the Google monopolio.

There is something good about upsetting people, because it's making an impact, (...) It's not good if you only annoy people (...)

Apart from some funny thoughts, in perfect Nielsen-ish style, The web is a web, and that is good, but companies invest a lot of money in creating content, and the money goes to Google for indexing it, it looks like the mainstream media has just discovered the web, and in the case of the Guardian Unlimited (the digital edition of the Guardian newspaper, recently restyled) it's quite shocking that such a good example of online, or digital if you prefer, media fall into a naive piece like that. Read through it and it looks like it's 1999, that is everybody working with the web has probably read that long long time ago.

Or is the guy fishing for clients in the UK?