Nicole Kidman as the testimonial for Nintendo DS.

From the press release:

Nicole joins over 10 million people who have made Brain Training part of their lives. Ms Kidman was chosen by Nintendo because of her universal appeal to mainstream audiences of all ages and backgrounds, as well as her reputation for being intelligent, entertaining and genuine.

Back in the days Edutainment was the big hype everybody was talking about. Edutainment as a form of entertainment designed to educate as well as to amuse was already something of a false hype starting from it's definition: every game is an educating experience, it does not have to be an Educational Game, or whatever you want to call it. The fact is, playing Zelda, or WipEout Pure is already a matter of learning, and education. This works on different levels, you learn the game's mechanics and in-world physics, the rules of the game, how to interact with non human players or other players.

It's not educational

I can hear your mumblings, learning how to play Zelda, or how to fly a WipEout ship is not Education it's just like learning how to kick a ball, or what are the rules of soccer, or baseball. Doh! So what exactly is an Educational Game? While if we agree (more or less) on the meaning of game, what exactly is education when we talk about video games?