Product Design

Wednesday, May 16 2007

Oral-B Pulsar: did they know it's for users (of this planet)?

Just a personal opinion on how product design might just forget about the users, and the world we're currently living in.

Something get lost in the way

The Oral-B Pulsar™ is a toothbrush. Quoting the product web site:

Pulsar is the only manual toothbrush with revolutionary MicroPulse™ bristles that independently pivot back and forth to penetrate deep between teeth (...)

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Beijing 2008