As previously posted here, SEO, SEM, and a lot of vaporware, you can save a lot of money and obtain way more results if you implement your own SEO strategy instead of putting your business in the hands of someone's not even good at doing her own web site.

I'm targetting this post mainly at small/medium business with a limited budget available to promote their online presence. Obviously the following is a free and easy approach you should consider even if you are Fortune 500 company and plenty of money to waste. Also consider this applies mainly to Google, but let's be honest, there's just one search engine out there.