Excellent, and sometimes hilarious, episode of Authors@Google. This one features mr. Avinash Kaushik, of Occam's Razor fame, on Web Analytics 2.0

If you are wondering what Web Analytics 2.0 means, here there's Kaushik definition from his blog:

I was reading the web statistics for this very blog, tonight, and I found out that somebody's reached it by searching for what is content optimization. I'm using Google Analytics as the stats application for my blog. It's a free tool offered by the folks at Google, it's quite easy to understand (talking about the basics) while still providing plenty of informations and in-depth data.

Ranking 31st among 68,700,000 Google search results

This is how my blog ranks if you look for that specific text string. And this is all about web content optimization, in the broadest sense of the term.